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“ak pradeep”

Showing 1 - 12 of 12 results for “ak pradeep”
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  • neuroAI

    Winning the Minds of Consumers with Neuroscience Powered GenAI

    by A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev ...
    It is the most powerful revolution of this century.Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the ... Read more

    $18.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    The Buying Brain

    Secrets for Selling to the Subconscious Mind

    by A. K. Pradeep ...
    Narrated by Hari S. Patel ...

    Unabridged

    9 hours 15 min

    What are consumers really thinking when they see websites, commercials, ads, and products? Companies like Proctor font-family: Calibri;"> Take Pepsi, for example. For years, blind taste tests have concluded that half of participants preferred Pepsi to Coke, but Pepsi never came close to owning half of the soft drink market share. Enter neuroscience. Using brain scans, Pepsi conducted the same ... Read more

    $19.99 USD

  • Audiobook

    NeuroAI

    Winning the Minds of Consumers with Neuroscience Powered GenAi

    by A.K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev ...
    Narrated by Michael Butler Murray ...

    Unabridged

    13 hours 20 min

    Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI.NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most ... Read more

    $24.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    AI for Marketing and Product Innovation

    Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

    by A.K. Pradeep, Andrew Appel, Stan Sthanunathan ...
    Narrated by Graham Rowat ...

    Unabridged

    6 hours 53 min

    Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or ... Read more

    $19.99 USD

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  • Audiobook

    Buyology

    Truth and Lies About Why We Buy

    by Martin Lindstrom ...
    Narrated by Don Leslie ...

    Unabridged

    7 hours 22 min

    Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Read more

    $17.99 USD

    Also available as: eBook

    Also available as: eBook

  • Neuromarketing For Dummies

    by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...
    Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

    $14.00 USD

  • Productive Failure

    Unlocking Deeper Learning Through the Science of Failing

    by Manu Kapur ...
    Design for and turn your failures into meaningful learning experiencesWritten by a leading global expert on human cognition, productive failure, and learning methods, Productive Failure shows you how to design the experience of failing. Research shows that repeated experiences of intriguing, constructive failure can help students (and our own children, and anyone else we lead) develop creativity ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Decoded

    The Science Behind Why We Buy

    by Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Read more

    $13.00 USD

  • Visual Note-Taking for Educators

    A Teacher's Guide to Student Creativity

    by Wendi Pillars ...
    A step-by-step guide for teachers to the benefits of visual note-taking and how to incorporate it in their classrooms.We've come a long way from teachers admonishing students to put away their drawings and take traditional long-form notes. Let's be honest: note-taking is boring and it isn't always the most effective way to retain information. This book is a guide for teachers about getting your ... Read more

    $17.99 USD

  • Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

    by Carmen Simon ...
    A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this ... Read more

    $25.99 USD

  • Teaching Your Child to Read

    A Parent's Guide to Encouraging a Love of Reading

    by Jessica Wang, Lu Jun ...
    Is your young child often disinterested in the books you bring home for them? Do you wish they would develop a love for reading that they could take into middle school and beyond?Some children love reading, requesting the same books over and over again and giggling with delight each time, while others simply despise sitting down for story time. What makes the difference in these two types of ... Read more

    $10.99 USD

  • Psychology of the Digital Age

    Humans Become Electric

    by John R. Suler ...
    Based on two decades of participant-observation field research in diverse online environments, this engaging book offers insights for improving lifestyles and enhancing wellbeing in the digital age. John R. Suler, a founder of the field of cyberpsychology, explains its fundamental principles across a wide variety of topics, including online identity management, disinhibition, communication via ... Read more

    $43.99 USD