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The Marketing Toolkit

Bite-sized wisdom - perfect for busy people who would sooner be succeeding, not reading

by Jeff Della Mura ...

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them ... Read more

$3.99 USD

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them
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52 Sales Management Tips

The Sales Managers' Success Guide

by Steven Rosen ...

This book is designed for sales managers who struggle within a corporate environment that doesn’t always support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager I’m confident you will find this book to be a valuable guide to consult whenever you are experiencing problems. Front line sales managers are facing ... Read more

$8.99 USD or Free with Kobo Plus

This book is designed for sales managers who struggle within a corporate environment that doesn’t always support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager I’m confident you will find this book to be a valuable guide to consult whenever you are experiencing problems. Front line sales managers are facing
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Keeping the Funnel Full

The Definitive Authority on Solution Selling

by Don Thomson ...

Overview of Book Who Should Read This Book? KEEPING THE FUNNEL FULL is written for sales professionals who sell to small businesses up to large corporations where there is usually more than one person involved in the decision-making process. The book is truly the Definitive Authority on Solution Selling. KEEPING THE FUNNEL FULL explains Don’s proven methods for converting Leads into Customers ... Read more

$9.99 USD or Free with Kobo Plus

Overview of Book Who Should Read This Book? KEEPING THE FUNNEL FULL is written for sales professionals who sell to small businesses up to large corporations where there is usually more than one person involved in the decision-making process. The book is truly the Definitive Authority on Solution Selling. KEEPING THE FUNNEL FULL explains Don’s proven methods for converting Leads into Customers
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How to Dominate in Cold Calling and Earn Six Figures Doing It

by Emanuel "E.R." Carpenter ...

You can earn $100,000 a year cold calling!What's more, you can do it without ever calling anyone at home or closing a single deal yourself. Written by a former gatekeeper turned lead generation expert who still makes up to 80 calls per day, this book will give you the skills you need to become a business-to-business cold calling expert. In it you will learn how to:· Get Past Gatekeepers· Get High ... Read more

$9.99 USD or Free with Kobo Plus

You can earn $100,000 a year cold calling!What's more, you can do it without ever calling anyone at home or closing a single deal yourself. Written by a former gatekeeper turned lead generation expert who still makes up to 80 calls per day, this book will give you the skills you need to become a business-to-business cold calling expert. In it you will learn how to:· Get Past Gatekeepers· Get High
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Hacking Sales

The Playbook for Building a High-Velocity Sales Machine

by Max Altschuler ...

Stay ahead of the sales evolution with a more efficient approach to everythingHacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the ... Read more

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Stay ahead of the sales evolution with a more efficient approach to everythingHacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the
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Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

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The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
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Fashion Marketing

by Tony Hines, Margaret Bruce ...

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury
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Mobile Marketing

How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

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Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into ... Read more

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Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into
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Market Segmentation Success

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by Sally Dibb, Lyndon Simkin ...

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select ... Read more

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The Business Leader's Guide to the Low-carbon Economy

by Larry Reynolds ...

Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment? Larry Reynolds shows how successful organisations are already learning to be more energy efficient, manage their carbon footprint, adapt to climate ... Read more

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Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment? Larry Reynolds shows how successful organisations are already learning to be more energy efficient, manage their carbon footprint, adapt to climate
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Welcome to the Idiots

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A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business ... Read more

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A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business
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Market-Driven Thinking

by Arch G. Woodside ...

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most ... Read more

$107.99 USD

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most
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The Marketing Toolkit

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52 Sales Management Tips

Keeping the Funnel Full

How to Dominate in Cold Calling and Earn Six Figures Doing It

Hacking Sales

Business-to-Business Marketing

Fashion Marketing

Mobile Marketing

Market Segmentation Success

The Business Leader's Guide to the Low-carbon Economy

Welcome to the Idiots

Market-Driven Thinking

eReaders

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Your Shopping Cart is empty

Available:

1 audiobook monthly

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